Case Studies - Partner Hotels
Explore our international collection of wellness-inspired hoteliers who create sanctuaries for healing, rejuvenation and self-care. If you’d like to become a partner hotel click here.
Melia punta cana
INTRODUCTION
Melia Punta Cana hired Wellness Marketing Limited to develop wellness retreats for their brand in the Dominican Republic. Melia worked prior to our relationship to develop a very targeted campaign of events and retreats at the resort in-house. They reached out to our team due to low attendance and very little awareness for these events that took months to develop. They were interested in running retreats at their resort to enhance their wellness offerings.
Our team was hired to do six retreats within a year span of time. This is a case study on the first retreat we ran and what the results entailed. WML’s wellness retreat program is designed to generate revenue for our resorts, create a PR and social media buzz and to develop a well-attended program that enhances the resorts current wellness offerings.
OPPORTUNITY
Our team really started to understand the trend in sobriety as a healthier lifestyle. We reached out to Megan Wilcox; head of a tribe called Sobah Sistahs. We found several sobriety leaders, but realized there was something special about Megan. Her vulnerability on the negative effects that alcohol brought to her life made her followers feel compelled to take advice from her – someone who has been through divorce and was now thriving in a more positive lifestyle. We set up Megan’s retreat at Melia and Megan took our advice and was diligent on her outreach to her followers. She was pleased to attract more than 14 paying guests on her first official retreat with us.
OUTCOME
Not only was the retreat well-attended and a great success, the social media and public relations benefits were unmatched. Due to the subject matter – sobriety is increasing in popularity and communities are being formed across the globe of like-minded people who are looking or an alternative lifestyle and in alignment with more healthy goals. The media was very interested in this topic as well and the growth of these sober communities. Megan’s tribe (Sobah Sistahs) is a very engaged group of women that are all going through similar struggles and looked to her for guidance on how to lead a sober lifestyle. All 14 women enjoyed the well-planned itinerary as well as the new communities they formed during this event.
RESULTS
More than 6 million public relations impressions were generated from this campaign that featured Megan Wilcox on her sobriety journey and her retreat at Melia Punta Cana. This retreat generated more than $31,200 in revenue for the hotel, hosting 14 guests who all stayed extra nights and enjoyed multiple spa treatments. All of this revenue would not have happened without WML and this one retreat that we organized and implemented.
Monarch beach resort
INTRODUCTION
Monarch Beach Resort, Dana Point, California, is nestled on the beach with fabulous coastal views and a gorgeous seaside spa. The owners of this beautiful vacation paradise were eager to produce profitable wellness revenue streams but where unsure of the process. Wellness Marketing Limited, known for celebrity-infused wellness retreats with profit potentials of six figures, was contracted to build retreat programs.
OPPORTUNITY
Within two years, Wellness Marketing hosted over 33 retreats with prominent celebrity influencers such as Mariel Hemingway, granddaughter of the legendary novelist Ernest Hemingway. Along with Brook Burke, E! Network, CBS’ Rock Star Dancing with the Stars), and Lauren Roxburgh (a Gweneth Paltrow favorite).
OUTCOME
The resort was floundering in initiating wellness programs. It didn’t have a Rolodex of celebrity influencers at its disposal, which was necessary to complement brand standards, but, more importantly, to meet the needs of its well-heeled guests. Wellness Marketing Limited could meet these needs to increase resort and spa profitability.
RESULTS
A flurry of intimate retreats of 10 attendees, with repeat business of 50%. Wellness Marketing retreat programs attracted 330 new guests to the resort, bringing in more than $528,000 in room night revenue and an additional $48,000 in spa treatment income.
Naia Resort & Spa
INTRODUCTION
The pandemic closed resorts worldwide, and Naia Resort & Spa, Placencia Belize, was no exception. With limited income and struggling to keep its doors open, this independent boutique property had one year to turn a profit. The resort contracted with Wellness Marketing Limited to harness the power of publicity.
OPPORTUNITY
Marketing Wellness positioned the resort as the zen to endless Zoom meetings. The package was pampering overload to include rejuvenating spa treatments, plenty of downtime to recoup on gorgeous beaches or surrounded by lily-covered lagoons.
OUTCOME
The pandemic ushered in an unprecedented screen time with Zoom meetings being number one. Wellness Marketing seized the opportunity to capitalize on this cultural phenomenon and created The Zooms Mom package targeting overwhelmed and overworked moms.
RESULTS
Within a month, The Zooms Mom package was editorialized in Travel & Leisure and has since generated more than 5.9 million impressions. This package has single-handedly produced more than $340,000 in revenue for Naia Resort & Spa. Wellness Marketing continues to gain press, with more than 50 articles for Naia Resort & Spa and counting.
