Transforming resorts into premier wellness destinations

Elevated guest experiences. Empowered retreat leaders. Increased hotel revenue

Interested in tapping into the booming wellness industry, projected to grow from $1.08 trillion in 2025 to over $2.12 trillion by 2033? It’s an exciting time to be a luxury boutique hotelier, especially if you’re eager to establish consistent wellness revenue streams.

Let me explain. But first, let me introduce myself.

Hello, my name is Tammy Petersen, a serial entrepreneur. I started my career in luxury marketing communications for boutique resorts nearly 25 years ago, where I grew my business from nothing into a 6-figure agency. Hungry for more and seeing a gap in the industry, my team and I launched a secondary luxury wellness retreat business, marrying celebrity influencers and meaningful wellness programming with iconic hotel brands worldwide. This initiative delivered revenue and public relations angles to my resort clients that resulted in increased revenue and wellness stories in the press.

25 years

Wellness Hospitality
Experience

10 Years

Developing Wellness Experiences for Luxury resorts

125+

Retreats Manages & Perfectly Implemented

$3.7 Milion

Retreat revenue generated for clients

Today, I’m establishing Wellness Marketing LTD, as an integrious, go-to wellness firm.

My goal is to deliver luxury boutique hoteliers with highly profitable wellness experiences and turn-key programs that deliver revenue and attract new wellness clients to your resort.

My team and I are leveraging years of expertise using the power of publicity, and innovative wellness programs with your boutique hotel at center stage.

Services

Evolve Retreats

We transform your resort into a wellness destination with turn key retreats led by our elite network of 30+ wellness leaders.

Publicity and Marketing Campaigns

Rooted in hospitality PR and wellness storytelling, we craft visibility campaigns that speak directly to health-conscious travelers.

Brand Collaborations & Wellness Partnerships

We pair your resort with leading wellness brands—from supplement companies to boutique fitness studios for co-branded guest experiences that deliver value, visibility, and loyalty.

Curated Guest Expert Experiences

We bring world-class thought leaders, physicians, coaches, and authors to your resort to deliver transformational wellness experiences.

Case Studies

Dana Point

Case Study

Belize

Case Study