Contact

Case Studies

Dana Point

PROFITABILITY IN WELLNESS RETREATS

Dana Point

INTRODUCTION:

Monarch Beach Resort, Dana Point, California, is nestled on the beach with fabulous coastal views and a gorgeous seaside spa. The owners of this beautiful vacation paradise were eager to produce profitable wellness revenue streams but where unsure of the process. Wellness Marketing Limited, known for celebrity-infused wellness retreats with profit potentials of six figures, was contracted to build retreat programs.

RESPONSIVENESS

Within two years, Wellness Marketing hosted over 33 retreats with prominent celebrity influencers such as Mariel Hemingway, granddaughter of the legendary novelist Ernest Hemingway. Along with Brook Burke, E! Network, CBS’ Rock Star Dancing with the Stars), and Lauren Roxburgh (a Gweneth Paltrow favorite).

OPPORTUNITIES

The resort was floundering in initiating wellness programs. It didn’t have a Rolodex of celebrity influencers at its disposal, which was necessary to complement brand standards, but, more importantly, to meet the needs of its well-heeled guests. Wellness Marketing Limited could meet these needs to increase resort and spa profitability.

THE RESULTS

A flurry of intimate retreats of 10 attendees, with repeat business of 50%. Wellness Marketing retreat programs attracted 330 new guests to the resort, bringing in more than $528,000 in room night revenue and an additional $48,000 in spa treatment income.

Naia Resort & Spa

PUBLICITY: AWARENESS AND PROFITABILITY

Naia Resort & Spa

INTRODUCTION:

The pandemic closed resorts worldwide, and Naia Resort & Spa, Placencia Belize, was no exception. With limited income and struggling to keep its doors open, this independent boutique property had one year to turn a profit. The resort contracted with Wellness Marketing Limited to harness the power of publicity.

RESPONSIVENESS

Marketing Wellness positioned the resort as the zen to endless Zoom meetings. The package was pampering overload to include rejuvenating spa treatments, plenty of downtime to recoup on gorgeous beaches or surrounded by lily-covered lagoons.

OPPORTUNITIES

The pandemic ushered in an unprecedented screen time with Zoom meetings being number one. Wellness Marketing seized the opportunity to capitalize on this cultural phenomenon and created The Zooms Mom package targeting overwhelmed and overworked moms.

THE RESULTS

Within a month, The Zooms Mom package was editorialized in Travel & Leisure and has since generated more than 5.9 million impressions. This package has single-handedly produced more than $340,000 in revenue for Naia Resort & Spa. Wellness Marketing continues to gain press, with more than 50 articles for Naia Resort & Spa and counting.