The Impact Of Wellness Programming On Profits
Numbers don’t lie. The most recent data on wellness travel proves that hotels and resorts without an intentional wellness program are leaving revenue on the table.
According to RLA Global’s latest Wellness Real Estate Report, wellness-focused properties outperformed traditional hotels in 2024, with significantly stronger revenue per available room (RevPAR) and higher guest engagement across spa, fitness, and holistic wellness offerings.
“Major wellness assets in the upscale segment are now outperforming even luxury properties in total revenue per room – a clear sign that traditional assumptions about service levels and positioning are being challenged,” said Rachael Rothman, head of hotels research and data analytics at CBRE. “This shift could have significant implications for how capital is allocated and how future developments are designed.”
But here’s what really stands out: the properties seeing the strongest growth are not just offering a steam room and green juice—they’re curating transformational experiences.
At Wellness Marketing Limited, we believe that the most lucrative area of wellness travel for luxury properties is retreat-based programming. Retreats are where personalization meets profitability, and retreat leaders are the secret weapon most resorts haven’t fully activated.
Why Wellness Retreats Matter More Than Ever
The RLA Global report highlights a clear trend: guests are seeking purpose-driven travel. They’re not just looking to relax—they’re looking to reset. That makes wellness retreats—with intentional itineraries, expert facilitators, and clear outcomes—more appealing than ever.
Unlike traditional leisure travelers, retreat guests:
- Stay longer
- Spend more
- Return with friends
- Leave transformed—and talk about it
The Secret to Attracting Wellness Travelers
One of the most cost-effective and brand-aligned ways to attract the high-value wellness travelers is through retreat leaders. The wellness experts aligned with Wellness Marketing Limited are yoga instructors, coaches, healers, and influencer who bring their communities to your resort. Coupled with marketing and media outreach powered by Wellness Marketing Limited and when supported with the right tools and partnership with our property, a single retreat leader can deliver:
- $20,000–$100,000+ in bookings per event
- New guest segments you’re not currently reaching
- Viral word-of-mouth through testimonials, content, and referrals
But here’s the key: if you’re creating your wellness program in-house, remember thatretreat leaders need a resort that sells—both visually and emotionally. They need media kits, sample itineraries, clear pricing, and marketing support.
4 Musts for Wellness Programming
- Develop Signature Retreat Programs.Use your resort’s unique strengths to build plug-and-play retreats that appeal to niche audiences—hormone health, burnout recovery, abundance mindset, or functional fitness.
- Create a Retreat Leader Partnership Program.Don’t just accept outside facilitators—empower Offer custom sales pages, co-branded marketing materials, and dedicated booking support. This turns retreat leaders into strategic partners, not just renters of space.
- Invest in Targeted PR for Retreats.Media outlets are hungry for fresh, expert-led wellness stories. Position your resort and retreat leaders as thought leaders through strategic media outreach and influencer campaigns.
- Highlight Retreat Results in Your Marketing.Today’s guests want more than a massage—they want transformation. Leverage your web copy, blogs, and ads to show the results of your retreats: weight loss, mindset breakthroughs, improved sleep, and emotional healing.
Wellness Retreats Are the Future—We’ll Help You Lead It
At Wellness Marketing Limited, we offer turnkey programs for wellness resorts to develop, promote, and profit from signature retreat offerings. Whether you’re launching your first retreat series or scaling a successful program, we provide the strategy, PR, and outreach to get you seen—and booked.
Let’s turn your retreat program into a revenue-driving brand pillar.Contact us today to learn more.